POBY PROJECT 2019

The car industry and herewith the car photography is changing. Away from photographing cars only on a technical level, towards more lifestyle situations happening around cars. Capturing the emotions and feelings people have when driving and being with their cars. It’s more than just a technical piece. It’s a statement, a lifestyle, a love.
To create unique and strong photographs in this young creative field, I am choosing authentic and strong character models, who are able to create their own world. Inspiring and fresh. The stage will be clean and graphic to let the situation unfold perfectly. We are choosing locations near the beach as well as in Down Town Los Angeles. As cars we will be working with a 1965 Plymouth Barracuda, a 1966 Ford Mustang as well as a 2017 Porsche Macan.
My crew will be joined by one of the leading make up artists here in Los Angeles, Aga Jakuboswki .

This production will be used for presentation/portfolio purposes only to show clients how I see Automotive Lifestyle. All photographed on Digital Medium format cameras. Shooting is scheduled of March, early April.

Poby, March 2019

NOT the final directions, just some inspirational snapshots.